About
Amanda Dormer is a Creative Director working across brand worlds, creative strategy, and campaigns for fashion, fragrance, beauty, lifestyle, luxury, and culture-led brands.
She develops cohesive visual and narrative systems across image and film, balancing creative ambition with cultural and commercial clarity. Her approach focuses on atmosphere, emotional resonance, and long-term brand coherence, leading projects from early concept through production and delivery across photography, film, retail, digital, and omnichannel platforms.
Amanda has worked across publishing, agency, and in-house environments, leading multidisciplinary creative teams and collaborating closely with founders, executive leadership, and creative partners to develop brand identities, campaigns, and experiential systems that feel both emotionally distinctive and commercially relevant.
She has held senior in-house roles and led independent projects for globally recognised brands including Bloomingdale’s Middle East, StockX, Master & Dynamic, BCBGMAXAZRIA, Hervé Léger, and Reformation, alongside agency and editorial collaborations with Baron & Baron, YARD NYC, Marie Claire, and Harper’s Bazaar.
She develops cohesive visual and narrative systems across image and film, balancing creative ambition with cultural and commercial clarity. Her approach focuses on atmosphere, emotional resonance, and long-term brand coherence, leading projects from early concept through production and delivery across photography, film, retail, digital, and omnichannel platforms.
Amanda has worked across publishing, agency, and in-house environments, leading multidisciplinary creative teams and collaborating closely with founders, executive leadership, and creative partners to develop brand identities, campaigns, and experiential systems that feel both emotionally distinctive and commercially relevant.
She has held senior in-house roles and led independent projects for globally recognised brands including Bloomingdale’s Middle East, StockX, Master & Dynamic, BCBGMAXAZRIA, Hervé Léger, and Reformation, alongside agency and editorial collaborations with Baron & Baron, YARD NYC, Marie Claire, and Harper’s Bazaar.
